Today, I Threw Away 10kg of Coffee Beans(10)

By Adpark June 16, 2026

 

[English Edition]

 

Today, I made a tiny mistake while roasting.

I misjudged the heat for just 10 seconds, and the beans got a bit too dark.

 

Some might ask, "Why not just mix them in with the good ones?

No one will know." You're right.

 

 

image: burnt beans                         https://blog30903.tistory.com

 

If I mixed them with other beans, the scent and taste would be perfectly masked.

I could have called it "cost-cutting." But today, I poured all 10kg of those beans straight into the trash.

1. Treating Customers Like Family

I don't roast coffee just to make money.

I do it because I’m thinking about the person who will start their day with this coffee, or the person who will share a conversation over a cup with someone they love.

 

If I had sold those burnt beans, my customers wouldn't be "guests" anymore—they would just be people I was trying to fool.

 

I consider everyone who comes to my shop to be a guest at my own dinner table. You wouldn't serve burnt-tasting coffee to your own family, would you?

 

 

image: Talking in Cafe

2. Honesty You Can Taste

 

People often ask me, "Why are you so picky?"

The answer is simple: Coffee that isn't made honestly just doesn't taste good.

 

When you cut corners during the roasting process, it shows in the very first sip.

That unpleasant, burnt aftertaste that lingers behind the bitterness doesn't lie.

 

In the end, roasting the batch over again was the fastest way to make sure I was serving the best coffee possible.

Letting go of those beans hurt for a second, but as soon as I smelled the fresh, new batch, I knew I had made the right choice.

3. How Was Your Coffee Made?    #Coffee house #coffee beans

We drink so much coffee every single day.

But it's rare that we stop to think about the philosophy behind the roast or the journey the beans took to reach our hands.

 

I’m going to keep documenting my "roasting diary" here on my blog.

I believe that records of days like today—where I admit my failure and fix it—are more important than the days when everything goes perfectly.

 

Image: Honesty cafe.

 

I hope these posts will one day become a promise to everyone who visits my shop:

"You can trust the coffee here."

 

[Special Note] That pile of discarded beans is the clearest proof of my honesty.

 

These freshly roasted beans, filled with a better aroma, are now available in my shop's online store at their peak freshness.

 

image: calm and homecafe. ( https://blog30903.tistory.com)

 

 

Do you know where else you can find a café like this?